Search is changing. In many sectors, the first point of contact is no longer Google: it’s an AI assistant.
What does this mean for a brand?
If your company isn’t well structured to be understood by AI models, it simply doesn’t show up in the conversation.
From SEO to AEO/GEO
- SEO: optimizing for traditional search engines.
- AEO/GEO: optimizing so generative engines understand, cite and recommend your brand.
What we focus on
- Clarity of value proposition.
- Semantic structure of content.
- Authority and consistency signals.
- Assets ready to be interpreted by AI.
Expected result
More presence in AI-generated answers and a higher chance of being considered when the client is deciding.